Current:Home > ContactAdidas finally has a plan for its stockpile of Yeezy shoes -WealthRoots Academy
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-15 19:34:34
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (95)
Related
- Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
- New Mexico governor says two years after Roe was overturned that there are more abortions happening because more women are at risk
- NASCAR race recap: Christopher Bell wins USA TODAY 301 New Hampshire after rain delay
- Southern Charm's Madison LeCroy's 4th of July Finds Are Star-Spangled Chic Starting at Just $4.99
- Travis Hunter, the 2
- Water emergency halts tourist arrivals at Italy’s popular Capri island
- Taylor Wily, 'Hawaii Five-0' and 'Forgetting Sarah Marshall' actor, dies at 56
- LOCALIZE IT: HIV cases are on the rise in young gay Latinos, especially in the Southeast
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Florida rapper Foolio killed in shooting during birthday celebration
Ranking
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- Why a young family decided to move to a tiny Maine island on a whim
- From Amazon to the Postal Service, how to score returned and unclaimed merchandise
- U.S. fast tracks air defense interceptor missiles to Ukraine ahead of other countries
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Hawaii lifeguard dies in shark attack while surfing off Oahu
- US Olympic track and field trials highlights: Noah Lyles wins 100, Christian Coleman misses out
- ‘Everything is at stake’ for reproductive rights in 2024, Harris says as Biden-Trump debate nears
Recommendation
In ‘Nickel Boys,’ striving for a new way to see
Christian Pulisic scores early goal in USMNT's Copa America opener vs. Bolivia
Teen charged with murder in death of 7-year-old Chicago boy struck by random gunfire
'Coney Island stew': Mermaid Parade kicks off summer by embracing the weird
Arkansas State Police probe death of woman found after officer
What's the best temperature to set AC during a heat wave?
Yellen announces efforts to boost housing supply as high prices create crunch
Heat wave sizzles parts of the country as floods and severe weather force people from their homes